AdSense Approval Checklist for Developer Tool Sites

This checklist focuses on the most common review blockers for utility websites: thin content, weak trust signals, and crawl/readiness gaps.

High-impact pre-submit checks

1. Verify About, Privacy, Terms, FAQ, and Contact pages are public and internally linked.
2. Ensure key tool pages have unique use cases, examples, and limitations.
3. Confirm robots.txt, sitemap.xml, and ads.txt are reachable over HTTPS.
4. Keep canonical URLs, language alternates, and route status codes consistent.
5. Maintain clear separation between ad placements and interactive tool controls.

Frequent delay reasons

• Multiple pages share near-identical text with minimal original editorial value.
• JS-heavy routes provide little crawl-visible context in initial HTML.
• Policy language is inconsistent across locales or pages.

Related: Publisher launch checklist, content quality standards, and contact.